Business Studies Memo 1 (English)
May-June 2016 — Grade 12 / Matric — Business Studies
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12.1When 'evaluate' is used, candidates are expected to respond in either a positive/negative manner or take a neutral (positive and negative\ stance, e.g. Positive: 'COIDA e
12.2When 'critically evaluate' is used, candidates are expected to respond in either a positive/negative manner or take a neutral (positive and negative\ stance. In this instance candidates are also expected to
13.1Advise, devise, name, state, mention, recommend, suggest, (list not exhaustive\ do not usually require much depth in candidates' responses. Therefore, the mark allocation for each statement/answer appears at the end.
13.2Describe, explain, discuss, elaborate, justify, analyse, evaluate, critically evaluate ( list not exhaustive \ require a greater depth of understanding, application and reasoning. Therefore, the marks must
14.1If, for example, FIVE facts are required, mark the candidate's FIRST FIVE responses and ignore the rest of the responses. Indicate by drawing a line across the unmarked portion or use the word 'Cancel'.
14.2If two facts are written in one sentence, award the candidate FULL credit. Point 14.1 above still applies.
14.3If candidates are required to provide their own examples/views, brainstorm this at the marking centre to finalise alternative answers.
14.4Use of the cognitive verbs and allocation of marks:
14.4.1If the number of facts are specified, questions that require candidates to 'describe/discuss/explain' may be marked as follows: Fact 2 marks (or as indicated in the memorandum\ Explanation 1 mark The 'fact' and 'explanation' are given separately in the memorandum
14.4.2If the number of facts required is not specified, the allocation of marks must be informed by the nature of the question and the maximum mark allocated in the memorandum.
14.5ONE mark may be awarded for answers that are easy to recall, requires one word answers or is quoted directly from a scenario/case study. This applies to SECTIONS B and C in particular (where applicable\.
15.1The breakdown of the mark allocation for the essays is as follows: Introduction Maximum: Content Conclusion Insight TOTAL
15.2Insight consists of the following components: Layout/Structure Is there an introduction, body, proper paragraphs and a conclusion? Analysis and interpretation Candidate's ability to break down the question/interpret it
15.3Indicate insight in the left hand margin with a symbol e.g. ('L, A, S and/or O'\.
15.4The breakdown of marks is indicated at the end of the suggested answer/ marking guidelines to each question.
15.5Mark all relevant facts until the SUB MAX /MAX mark in a subsection has been attained. Write SUB MAX /MAX after maximum marks have been obtained.
15.6At the end of each essay indicate the allocation of marks for facts and marks for insight as follows: (L Layout, A Analysis, S Synthesis, O Originality\ as in the table below. CONTENT MARKS
15.7When awarding marks for facts, take note of the sub maxima indicated, especially if candidates do not make use of the same subheadings. Remember, headings and subheadings are encouraged and contribute to
15.8If the candidate identifies/interprets the question INCORRECTLY, then he/she may still obtain marks for layout.
15.9If a different approach is used by candidates, ensure that the answers are assessed according to the mark allocation/subheadings as indicated in the memorandum.
15.10.1Award TWO marks for complete sentences. Award ONE mark for phrases, incomplete sentences and vague answers.
15.10.2With effect from November 2015, the TWO marks will not necessarily appear at the end of each completed sentence. The ticks development is This will be informed by the nature and context of the question, as
Q1— Section header —
1.1.8(10 x 2\ (20\
1.2.1providing transport
1.2.2debenture holders
1.2.3ten
1.2.5environmental (5 x 2\ (10\
1.3(5 x 2\ (10\ TOTAL SECTION A: BREAKDOWN OF MARKS
Q1— Section header —
1.3TOTAL
Q2— Section header —
2.1Business environment and extent of control BUSINESS ENVIRONMENT EXTENT OF CONTROL
2.1.1(2\
2.1.2(2\ Little /Limited (1\
2.1.3(2\ (1\ NOTE: Do not award marks for extent of control if the business nvironment is not
2.2Differences between National Skills Development Strategy and Human Resources Development Strategy National Skills Development Strategy Human Resources Development Strategy Encourages good quality training in
2.3Strategic management process OPTION 1 objectives in place. Tools available for environmental scanning may include a SWOT/PESTLE/ Porters Five Forces model. Formulate alternative organising the business's re
2.4Porter's Five Forces model Power of buyers Pots Pans Kitchens mu st assess how easy it is for their buyers/customers to If Pots Pans Kitchens is dealing with a few powerful buyers, they are often able
2.5Legislation
2.5.1Skills Development Act, 1998 (Act 97 of (1\
2.5.2Actions regarded as discriminatory by the Skill Development Act 'Female employees are excluded from attending training NOTE: Only allocate marks for responses that are quoted from scenario. (2 x 1\ (2\
2.5.3Positive impact of the Skills Development Act (SDA\ on Thulane Traders/ businesses Self going skills development, learning and the acquisition of new skills are Any other relevant answer related to the positive impact of the SDA on
2.6Implications of BBBEE pillars on businesses
2.6.1Ownership Exempted microenterprises (EMEs\ with a blac Many black p Any other relevant answer related to the implication of ownership as a BBBEE pillar on businesses. Sub max (4\
2.6.2Management When businesses sell 25% of their shares to black investors to become Due to a shortage of skilled Any other relevant answer related to the implication of management as a BBBEE pillar on businesses.
2.7Impact of COIDA on employers and employees Positives/Advantages Eliminates time and Employers are protected from financial burden should an accident occur in the Makes businesses more soci th parties meet all the necessary safety
Q2— Section header —
2.7TOTAL 13
Q3— Section header —
3.1Leadership style
3.1.1(2\
3.1.2Impact of transactional leadership style on Fancy Clothing/ business Positives/Advantages Any other relevant answer related to the positive impact/advantages of Patrick's transactional leadership style on Fancy Clothing/businesses.
3.2Distinction between management and leadership Leadership Management Influences human behaviour. Guides Communicates by means of inter action/behaviour/vision/values/
3.3Types of preference shares Participating preference shares Shareholders: are guaranteed minimum fixed dividends. are entitled to share in any surplus company profits. receive higher dividends when the company performs well.
3.4Partnership Success or failure factors of a partnership Criteria Success Failure
3.4.1Manage ment Partners are actively involved in Decision making can be time all partners have to Partners have access to exper tise Some management tasks may be Not all partners need to be actively
3.4.2Taxation Partnerships pay VAT only on relevant products sold/services High earning partners pay more partners from joining the The partnership does not pay in
3.5Insurance
3.5.1(1\
3.5.2Insured amount Market value 000 x 400 000 000 (5\ NOTE: Allocate full marks (5\ if the answer is correct and no workings
3.5.3Reasons for insurance of business property Protects business property against storm damage/fire/burglary/any unforeseen Keeps high re Creditors may require insurance on property prior to the approval of a bond.
3.6Presentation
3.6.1Advantages of a PowerPoint presentation Graphic programmes have the capacity to convey ideas and support what the Easy t o combine with sound/graphs/charts Video clips can provide variety and capture the attenti
3.6.2Factors to be considered during the actual presentation Be audi State the aims /main points Mention Stand upright during the presentation /Avoid hiding ind the presentation
Q3— Section header —
3.6.2TOTAL 19
Q4— Section header —
4.1Diversity issues in the workplace Any other relevant answer related to diversity issues in the workplace. NOTE: Mark first SIX (6\nly. (Any 6 x 1\ (6\
4.2Problem solving techniques
4.2.2Force
4.2.5Empty chair (10\
4.3Conflict
4.3.1Causes of conflict 'Management refuses to NOTE: Only allocate marks for responses that are quoted directly from the scenario. (Any 4 x 1\ (4\
4.3.2Ways to address causes of conflict Difficulty to tolerate each other's beliefs and values Encourage employees to participate in cultural events organised by the business TT may organise brainstorming sessions where employees from diverse
4.4Stages of team development Forming stage Individuals gather information/impressions about each other and the scope of People focus on being busy with routines, such as team organisation, e.g. Any other relevant answer related to the forming stage of team development.
4.5Implication of human rights for businesses
4.5.1Privacy Information on employees who have disclosed their HIV/Aids status/any chronic It is illegal to read other people's e Any other relevant answer related to the implication of privacy as a human right
4.5.2Equity Businesses must give equal opportunities/not discriminate against their Any other relevant answer related to the implication of equity as a human right on businesses. Sub ma (2\
4.5.3Freedom of speech and expression An employee should not be Any other relevant answer related to the implication of freedom of speech and expression as a human right on businesses. Sub max (2\
4.5.4Safety, security and protection of life nsure employees and their belongings are Any other relevant answer related to the implication of safety/security and protection of life as a human right on businesses.
4.6Distinction between decision ma king and problem solving Decision making Problem solving It is often done by one person/a Problems can be solved by a group/ team or an individual team member.
4.7Benefits of Corporate Social Investment (CSI\ for businesses May attract experienced employees/increase the pool of skilled labour which could The community feels more positive towards a business that cares for its
Q4— Section header —
4.7TOTAL 24
Q5— Section header —
5.1Recruitment
5.1.1Motivation The business has advertised the vacancy in local newspapers/ on the Identification (2 Motivation ( Max (3\
5.1.2Positives/A dvantages of external recruitment Prevents unhap equity targets Any other relevant answer related to the positives/advantages of external recruitment. AND/OR Negatives/Disadvantages of external recruitment
5.1.3(1\
5.2Interviewing
5.2.1Purpose of the interview Provides the applicant with the opportunity to find out more abo ut the Any other relevant answer related to the purpose of an interview. Max (4\
5.2.2Role of the interviewee/applicant during an interview Any other relevant answer related to the role of the interviewee/applicant during an interview. Max (6\
5.3Differences between job description and job specification Job description Job specification Written description of specific quali fications/skills/experience/charac Describes the minimum acceptable personal
5.4Fringe benefits
5.4.1Examples of fringe benefits Access to discount Any other relevant examples of fringe benefits. NOTE: Mark the first FOUR (4\ (4 x 1\4\
5.4.2Impact of fringe benefits on businesses Positives/Advantages Any other relevant answer related to the positive impact/advantages of fringe benefits to businesses. AND/OR Negatives/Disadvantages n costs are
5.5Quality indicators of the marketing function Communicating effectively with customers to get feedback about their experiences of products/services s Making adjustments/changes to products/services based on feedback received
5.6Benefits of a good quality management system Business has a c Increased ma Any other relevant answer related to the benefits of a good quality management system. Max (8\
5.7Advantages of total client satisfaction for large businesses ure/monitor customer satisfaction/ May achieve a state of total customer satisfaction, if they follow sound business May keep more Any other relevant answer related to the advantages of total clien
Q5— Section header —
5.7TOTAL 28
Q6— Section header —
6.1Business Strategies
6.1.1Forward integration /Integration
6.2Types of leave Annual leave Workers are entitled to: 21 consecutive days' annual leave per year/One day for every 17 days worked/One hour for every 17 hours worked Sub max (3\ Sick leave Workers are entitled to:
6.3Insurance
6.3.1(2\
6.3.2Road Accident Fund/RAF (2\
6.4Examples of insurable and non insurable risks Insurable risks Non insurable risks Damage to/Loss of assets/vehicles/ Any other relevant example of insurable risks.
6.5Differences between private and public companies Private companies Public companies Limited/(Pty\ Financial statements must be Does not need to publish a pros The company is not required to Must raise a minimu
6.6Characteristics of successful teams differe Successful teams have sound intra team relations. from the experience of working in a team. help to detect/solve problems sooner. objectives.
6.7Ways in which businesses can deal w ith difficult people/personalities OPTION 1 Get perspective from others who have experienced the same kind of situation to Act pro actively if possible, as a staff/personnel problem is part of a manager's
6.8Distinction between the piece meal and the time related salary determination methods Piece meal Time related Workers are paid according to the
6.9Business Functions
6.9.1(2\
6.9.2(2\
6.9.3Administration function (Administration\/Management Information system/ (2\
6.10Application of a PDCA model/cycle Businesses shoul Use data to analyse results If the change was successful, implement it on a wider scale and continuously Any other relevant answer related to how businesses can apply the PDCA
Q6— Section header —
6.10TOTAL TOTAL SECTION B: 180 33
Q7— Section header —
7.1Introduction The CPA was promulgated/introduced to redress economic inequalities of the Any other relevant introduction related to the Consumer Prote ction Act. Max (2\
7.2Purpose of the Consumer Protection Act (CPA\ Promotes fair/accessible and sustainable places for people to sell their products. Establishes national standards to protect consumers. Provides guidelines for better consumer
7.3Consumer rights
7.3.1Right to choose Consumers have the right to: rejec Any other relevant answer related to the consumers' right to choose. Sub max (4\ 34
7.3.2Right to privacy and Any other relevant answer related to the consumers' right to privacy and confidentiality. Sub max (4\
7.3.3Right to fair and honest dealings Any other relevant answer related to the consumers' right to fair and honest dealings. Sub max (4\
7.3.4Right to information about products and agreements/Righ t to disclosure and information Any other relevant answer related to the consumers' right to information/ disclosure. Sub max (4\
7.3.5Right to fair/responsible marketing/promotion Consumers may cancel p working days/cooling off All information related to the country of origin/expiry dates/ingredients of the Any other relevant answer related to the consumers' right to fair marketing/
7.3.6Right to fair value/good quality and safety Consumers Any other relevant answer related to the consumers' right to fair value, good quality and safety. Sub max (4\ 35
7.3.7Right to accountability from suppliers lay Any other relevant answer related to the consumers' right to accountabil ity from suppliers. Sub max (4\
7.3.8Right to fair/just/reasonable terms and conditi Any other relevant answer related to the consumers' right to fair/just/reasonable erms and conditions. Sub max (4\
7.3.9Right to equality in the consumer market place Any other relevant answer related to the consumers' right to equality in the consumer market place. Sub max (4\ NOTE: Mark the first FOUR (4\nly. Max (16\
7.4Impact of CPA on businesses Positives/Advantages Commission/Consumer Court/ rights violat Any other relevant answer related to the positive impact/advantages of CPA on businesses. AND/OR
7.5Practical ways to comply with the CPA Ensure that goods/services Display the name of the business on all business documents, e.g. letterheads/ All agreements must provide for a five Comply with requirements regarding the display of information on labels/
7.6Conclusion The CPA forces both businesses and consumers to act responsibly when doing Non Any other relevant conclusion related to the CPA. Max (2\ [40] QUESTION 7: BREAKDOWN OF MARK ALLOCATION40
Q8— Section header —
8.1Introduction They measure these investment opportunities against criteria for good Investors set financial goals and consider different factors whe n making these The Johannesburg Security Exchange (JSE\ is a formal market comprising of all
8.2Factors to be considered when making investment decisions
8.2.1Return on Investmen t (ROI\ Refers to income from the investment namely interest, dividends or capital Generally, there will be a direct link The return should be expressed as ne t after Returns can be in the form of capital gains
8.2.2Risk Refers to the chance that the invested amount may reduce in value/lost in total over a period of time due to unforeseen circumstances. The higher the potential return Example: investing in shares has a higher risk
8.2.3Liquidity An amount of capital could be invested in a type of inves The term liquidity than an inv estment in a fixed deposit which is usually deposited for a fixed Any other relevant answer related to liquidity
8.2.4Taxation Inco Any other relevant answer related to taxation. Sub max (4\ 39
8.2.5Inflation rate Any other relevant answer related to inflation ra te. Sub max (4\
8.2.6Investmen t period Any other relevant answer related to the i nvestment period. Sub max (4\
8.2.7Investment planning factors safer investme Any other relevant answer related to in vestment planning factors. Sub max (4\
8.2.8Budgets Any other relevant answer related to budgets. Sub max (4\
8.2.9The Any other relevant answer related to the volatility/fluctuations of the market. Sub max (4\ Max (16\ 40
8.3Functions of the Johannesburg Security Exchange (JSE\ Gives opportunities to Plans, researches and advis Encourages short Any other relevant answer related to t he functions of the JSE. Max (12\
8.4Distinction between compound and simple interest Compound interest Simple interest Interest earned on original amount Interest earned on the Interest is calculated on the higher principal Total amount of interest earned on
8.5Impact of RSA Retail Savings Bonds/ Government Retail Bonds on investors Positives/Advantages Low risk/Safe inve y Post Investors younger than 18 years/Minors may invest with the help of a legal Any other relevant answer related to the positive impact/advantages of RSA
8.6Conclusion After considering the various investment opport unities and risk factors, investors Investors should make investments from an early age to reap the benefits of wealth creation. Any other relevant conclusion related to investments in shares on the JSE/RSA
Q8— Section header —
Q9— Section header —
9.1Introduction Ethical behaviour and business practice are expected from every employee in Ethical and professional behaviour means that the highest legal and moral Businesses that adopt professional, responsible and ethical business practices
9.2Professional, responsible and ethical business practices Pay fair wages/salaries which is in line with the minimum requirements of the BCEA/Remunerate employees for working overtime and du ring public
9.3Distinction between professional and ethical behaviour Professional behaviour Ethical behaviour Refers to what is right/wrong/accept Refers to the principles of right and Focuses on developing a moral
9.4Issues that could challenge ethical and professional behaviour in a business.
9.4.1Pricing of goods in rural areas Some businesses in the rural areas exploit Some consumers in rural areas have little economic power and are vulnerable It ma y be common practice to pay higher prices for goods
9.4.2Sexual harassment A violation of basic human rights that normally happen when someone in power Sexual Manager promises an increase in salary/ a promo tion/Quid pro quo Any other relevant answer related to sexual harassment as a challenge for
9.4.3Unauthorised use of funds This form of fraud is the misuse of money without prior authorisation manager. Fraud increases the cost of doing business/affects competition/discourages investors when Any other relevant answer related to unauthorised use of funds as a challenge
9.5Conclusion A business code on ethics and conduct should improve relationships and eliminate unethical business practices. Employees who do not adhere to a code of ethics and conduct should be disciplined.
Q9— Section header —
Q10— Section header —
10.1Introduction The objective of selection is to choose applicants who are more likely to succeed The employer and the employee must draw up a legal/binding employment All appointment procedures should be condu
10.2Selection process acco criminal records/credit Invite the shortlisted a Any other relevant answer related to the selection process when app ointing new employees NOTE: Procedure can be in any order.
10.3Legal requirements of the employment contract Employment contract is the written agreement between the employer and the employee. It should include a code of conduct and/or a code o employment contract to employees if
10.4Aspects that should be included in the induction programme Safety regulations and rules. Overview of the business Information about the business products/services. Tour of the premises and introduction to key people and close colleagues.
10.5Compliance with the Employment Equity Act (EEA\ Assess the racial composition of all employees, including senior Ensure that there is equal representation of all racial groups in every level of Appointment process must be clearly
10.6Conclusion Employees are the most important resource in any business and its success is An employment contract serves as proof of employment in the case of a dispute The EEA not only promotes and regulates affirmative a
Q10— Section header —
Topics Identified
5
Business EnvironmentsForms of OwnershipBusiness FunctionsLeadershipBusiness Plan
Mark Allocation
Total300 marks
Sections60 + 60 + 60 + 60 + 60 + 40 + 40 + 40 + 40 = 460 marks
Paper information
SubjectBusiness Studies
Year2016
SessionMay-June
TypeMemo
PaperPaper 1
LanguageEnglish
Pages49
Downloads4
Examination context
Decade2010s
Years ago10y
Season—
Start day—
Exam period—
Days since exam—
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