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Q1— Section header —
1.1The repetition of and reinforces the view that we are constantly bombarded There is a dreary disparagement of the stereotypes /It gives a list of items.
1.2Companies increase their profit by means of gender stereotyping Different gender roles influence their choices, doubling the merchandise bought. [Credit answers that allude to at the expense of our children
1.3The phrase breathtaking act of psychological vandalism strongly emphasises the notion that damage is caused by gender stereotyping. The writer suggests that the media are guilty of a criminal/violent /harmful
1.4The rhetorical questions invite the reader to cons ider the issues under discussion. T questions draw attention to how the media have adverse
1.5The writer invites the reader to consider the radical transformation the media have undergone and recognise the significant influence of the media on
1.6The diction is emotive; for example untamed beast connotes the manner in which the detrimental influence of the media has been unleashed. The repeated use of superlatives e.g.
1.8assertive (1\ YES The writer acknowledges that parents have an onerous task in ensuring that the power of the third parent in the room
1.1The building sets are not only recreational /fun but also educational realistic They challenge a child s creative process They g ive a sense of
1.11The girl s attire is unisex as opposed to traditional/stereotyped dress. It challenges the perception that LEGO is suitable only for boys. The advertiser debunks conventional pe rceptions of beauty and gender.
1.1YES The writer of Text A maintains that companies should not benefit by gender stereotyping. Parents support the ideology that different genders have different needs. Text B similarly dispels the notion that gender stereotypes
Q2— Section header —
Q3— Section header —
3.1The advertiser wishes to emphasi e the speed at which the bicycle can travel./This bicycle can hold its own among leading bicycles./The advertiser metaphor the F29 is pure speed puts the bicycle in a class of its own.
3.2The advertiser has linked the distinctive qualities of the horse to the bicycle. The manufacturers of the bicycle are renowned for the creation of technologically advanced vehicles. Famous brand names appeal to the
3.3crafted hand built The quality of the product is guaranteed because the manufacture of the individual bicycle has been directly under the control of experts/does not depend on mass production techniques.
3.4YES The stallion, on its hind legs/raised tail/flowing mane, exemplifies strength and beauty. The bicycle mirrors this stance and in doing so the reader is led to believe that the F29 is both strong/ durable and fast.
4.1The domestic setting clea rly defines the mother s role. She takes responsibility for all work done in the kitchen while her son sits idly at the table. (2\
4.2The boy displays contempt for his mother's aspiration to further her studies. He has an indignant expression on his face; his raised finger signals his incredulity/rudeness at his mother's 'madness'. His disrespectful questions,
4.3Curtis is overwhelmed by the girl's domineering manner. He is intimidated by her assertiveness. Her tone becomes more threatening towards frame 3 and leaves no room for debate. The exclamation marks, italics and bold 'I' indicate
4.4In Text E, the mother is stereotyped as someone who needs to fulfil domestic demands and perform tedious chores. Her desire to further her studies is frowned upon by a young male character. The mother's sarcasm in frame 4
Q5— Section header —
5.1important/significant/essential/problem [Accept alternative suitable synonyms/synonymous phrases.] (1\
5.2ashes (1\
5.3Have mansions and expensive cars ever guaranteed contentment? (1\
5.4Acqu isition(s\/acquirement/acquirer/ acquirability /acquisitiveness (1\
5.5.1Possessions, the song goes, have a way of weighing one down. (1\
5.5.2/When you think about it , the times when you had little were often when you were happiest. hink about it: the times when you had little were often when you were happiest. [Accept all
5.6
5.7when we were young (1\
5.8'We've got' should be 'We have' or 'We've'. (1\
5.9The word 'this' should be 'these' or 'those'. (1\ [10] TOTAL SECTION C: GRAND TOTAL:10